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Vagaro

Name: Vagaro
Price: 30 USD

Booking and business software for salons, spas and fitness studios; customer waitlist options come with every plan.

Overview

Vagaro is booking and business software for salons, spas and fitness studios from Vagaro, Inc. Its pricing page lists customer waitlist options as included with every plan, from $30 per month for one calendar; how the waitlist notifies clients is not verified.

Vagaro is booking and business-management software from Vagaro, Inc. of Pleasanton, California, serving beauty, salon, barber, nail, spa, massage, tattoo, pet grooming, wellness and fitness businesses, including yoga and pilates studios. The vendor puts its start at about 2009. It is catalogued here under appointments, and it is not a restaurant waitlist tool or a walk-in queue.

On the waitlist, the evidence is narrow. The pricing page lists customer waitlist options among the features included with every plan, and a 2024 release note mentions notes displayed for waitlisted or requested appointments. The waitlist help article is blocked to automated readers, so the notification method, channel and online-join support are unverified, and the data records no wait time estimates, public board or kiosk check-in. Recorded general features include online booking through Vagaro, Instagram, Facebook and Apple Maps, built-in payments and card readers, reporting, email marketing, multi-location tools, SSO for larger accounts, and an API with webhooks and public documentation. Named integrations include QuickBooks, Xero, HubSpot, Salesforce, Google Calendar, Yelp and Affirm.

Pricing is public and per bookable calendar: $30.00 per month for one calendar, with a promotional $23.99 for the first 6 months, and $10 for each extra calendar up to seven. A 30-day trial is offered, billing is monthly with no cancellation fee, and multi-location businesses go through sales.

What the data shows

Update activity: Active. 25 iOS updates in the last 12 months and 15 changelog entries in the last 12 months; the last app update was 2026-09-26.
Market presence: Established. Tranco rank 15,821, 1M+ Google Play installs, domain registered 2009. The Chrome UX Report lookup failed.
Buying style: Self-serve (public pricing; sign up without talking to sales; a custom or enterprise plan through sales).
App Store and Play: iOS rated 4.4 from 15,759 ratings; Android rated 3.5 with 1M+ installs.
Status page: status.vagaro.com recorded 2 incidents in the last 90 days.
Compliance: the trust center claims a SOC 2 report; the pricing page cites HIPAA standards but no Business Associate Agreement was found.
Pricing record: verified against the live pricing page on 2026-09-30.

Pricing

Starting price: From $30 per month for 1 calendar
Free plan: No free plan listed
Free trial: 30-day free trial
Buying style: Self-serve
Contract: Month to month

Source: vendor pricing page

Features

Feature	Supported	Source
Appointment booking	Yes	source
POS integration	Yes	source
Multi-location management	Yes	source
Analytics & reporting	Yes	source
Public API	Yes	source
Single sign-on (SSO)	Yes	source
Email broadcasts	Yes	source

Who it's for

Best for

Independent practitioners and small salons, spas and studios that want booking, payments and marketing in one subscription with waitlist options included source
Multi-location groups that want SSO, an API with webhooks and custom terms through sales source
Businesses that want a SOC 2 report claim and an active release log source

Not ideal for

Buyers who need documented waitlist behavior (notification channel, online joining), since the help article could not be read source
Walk-in queues needing wait time estimates, a public board or kiosk check-in, none of which are recorded for the waitlist source
Buyers who need a free plan, since only a 30-day trial is offered source

Pros and cons

Pros

Customer waitlist options are listed under features included with every plan source
Monthly billing with cancellation at any time and no cancellation fees, with a 30-day free trial source
The release log shows 15 entries in the last 12 months, the latest on 2026-09-15 source
Public API documentation, webhooks, and QuickBooks, Xero, HubSpot and Salesforce integrations are listed source

Cons

The waitlist help article is blocked to fetchers, so its notification method and online-join support are unverified source
Extra bookable calendars cost $10 each up to seven, and no text-message fees are stated on the pricing page source
The Android app is rated 3.5, and reviewers report crashes and freezing after updates source

What reviewers mention

A broad all-in-one feature set that independents find customizable, including payments and pay-later options (positive) [1]
App stability problems, including crashes, freezing and lost data after updates (negative) [1] [2]

Update activity and company

Update activity: Active
25 iOS updates in the last 12 months
15 changelog entries in the last 12 months
Android app last updated 2026-09-25
Last update 2026-09-26
Market presence: Established
Tranco rank 15,821
1M+ Google Play installs
Chrome UX Report lookup failed
Domain registered 2009
Buying style: Self-serve
Public pricing
Sign up without talking to sales
Custom or enterprise plan through sales

App Store rating: 4.4 from 15759 ratings (Apple, checked 2026-09-30).

Google Play: 1M+ installs, last updated 2026-09-25.

How these labels are calculated

Company and platform

Website: vagaro.com
Founded: 2009
Headquarters: United States
Integrations: QuickBooks, Xero, HubSpot, Salesforce, Google Calendar, Yelp, Instagram, Facebook, Affirm
SOC 2: Claimed by vendor (source)
Status page: Public status page, 2 incidents in 90 days
Domain registered: 2009
First archived: 2009

Frequently asked questions

Does Vagaro have a waitlist?

The pricing page lists customer waitlist options as included with every plan, and a release note from 2024 mentions notes shown for waitlisted appointments. The vendor's help article on setting up the waitlist could not be read, so how clients are notified and whether they can join online is not verified here.

How much does Vagaro cost?

One calendar is $30.00 per month, with a promotional $23.99 per month for the first 6 months. Each extra bookable calendar is $10, up to seven. Cancellation is allowed anytime with no cancellation fees. Multi-location businesses can contact sales for custom solutions.

Is there a free plan or trial?

There is no free plan. The pricing page says Vagaro offers a 30-day free trial, and it does not say whether a card is needed.

Does Vagaro have mobile apps?

Yes. The Vagaro Pro business app is on iOS, rated 4.4 from 15,759 ratings, and on Android with 1M+ installs and a 3.5 rating. Separate consumer and check-in apps also exist on Google Play.

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