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Square Appointments

Name: Square Appointments
Price: 49 USD

Booking and payments for service businesses; the Plus and Premium plans add a waitlist clients can join online.

Overview

Square Appointments is booking and payments software from Block, Inc. for service businesses. Its waitlist, which clients can join online, is on the Plus plan ($49 per location per month) and Premium; the Square Free tier does not include it.

Square Appointments is booking and payments software from Block, Inc., an American company founded in 2009 under the Square brand. It serves salons, barbershops, nail studios, spas, medspas, tattoo and fitness businesses and pet services, and is catalogued here under appointments. It is a broader product than a waitlist tool, and it is not a restaurant waitlist or a walk-in queue.

The waitlist is available on the Plus and Premium plans and applies to all locations. Once enabled, clients see a prompt on the online booking page to join the waitlist when they do not find a suitable time, and staff can add clients who call or walk in. An optional setting sends clients a notification when an opening occurs, and staff can also message the waitlist manually from the dashboard or the app. The help article states that waitlist for class bookings is not available, and the data records no wait time estimates, public board or kiosk check-in. Square’s built-in point of sale keeps waitlist requests next to bookings, customer details and payments. Other recorded features are multi-location management, a Booking API, email campaigns and reporting, with booking buttons for Instagram, Facebook and Google Business Profile.

Pricing is public and charged per location per month: Square Free $0 (no waitlist), Square Plus $49 and Square Premium $149, with a 30-day trial on the paid plans. Businesses processing over $250,000 a year can ask about custom pricing.

What the data shows

Update activity: Active. 25 iOS updates in the last 12 months; the last update on either app was 2026-09-28.
Market presence: Established. Tranco rank 1,947, 1M+ Google Play installs, domain registered 2007. The Chrome UX Report lookup failed.
Buying style: Self-serve (public pricing; sign up without talking to sales; a custom or enterprise plan through sales).
App Store and Play: iOS rated 4.9 from 195,293 ratings; Android rated 4.7 with 1M+ installs.
Status page: issquareup.com recorded 16 incidents in the last 90 days.
Pricing record: verified against the live pricing page on 2026-09-30.

Pricing

Starting price: From $49 per location / month
Free plan: No free plan listed
Free trial: 30-day free trial
Buying style: Self-serve
Contract: Month to month

Source: vendor pricing page

Features

Feature	Supported	Source
Join the waitlist remotely	Yes	source
Appointment booking	Yes	source
POS integration	Yes	source
Multi-location management	Yes	source
Analytics & reporting	Yes	source
Public API	Yes	source
Email broadcasts	Yes	source

Who it's for

Best for

Solo and small service businesses, especially those already taking payments with Square, that want a client-request waitlist their staff can review and message source
Businesses that want booking, payments, email campaigns and a Booking API under one vendor, with monthly billing and cancellation at any time source
Practices that need a HIPAA Business Associate Agreement, which the Square terms include source

Not ideal for

Businesses that want a waitlist on the Square Free tier, since it does not include it source
Walk-in queues needing wait time estimates, a public board or kiosk check-in, none of which are recorded source
Class-based businesses, since the help article says the waitlist for class bookings is not available source

Pros and cons

Pros

Clients see a Join Waitlist prompt on the online booking page, and staff can add clients who call or walk in source
An optional setting notifies clients when an opening occurs, and staff can message the waitlist from the dashboard or app source
Waitlist requests sit alongside bookings, customer details, staff schedules and payments in Square's own point of sale source
Multi-location management, a Booking API and unlimited email campaigns are listed from Plus source
Both apps were updated on 2026-09-28, and the iOS app has 195,293 ratings source

Cons

The plan fee is charged per location, and card processing fees are separate source
Text marketing is metered, with 500 texts a month on Plus then 3 cents each, and no allowance is stated for waitlist alerts source
The waitlist notification channel is not stated on the pages read, and the notification toggle is optional source
The status page recorded 16 incidents in the last 90 days source

What reviewers mention

Free or low-cost entry for a solo practitioner, with payments, reminders and calendar sync in one place (positive) [1]
Android app reliability problems, including Tap to Pay failures and payment errors (negative) [1]

Update activity and company

Update activity: Active
25 iOS updates in the last 12 months
Android app last updated 2026-09-28
Last update 2026-09-28
Market presence: Established
Tranco rank 1,947
1M+ Google Play installs
Chrome UX Report lookup failed
Domain registered 2007
Buying style: Self-serve
Public pricing
Sign up without talking to sales
Custom or enterprise plan through sales

App Store rating: 4.9 from 195293 ratings (Apple, checked 2026-09-30).

Google Play: 1M+ installs, last updated 2026-09-28.

How these labels are calculated

Company and platform

Website: squareup.com
Founded: 2009
Headquarters: United States
Integrations: Google Calendar, Instagram, Facebook
HIPAA BAA: Claimed by vendor (source)
Status page: Public status page, 16 incidents in 90 days
Domain registered: 2007

Frequently asked questions

Which Square Appointments plan includes the waitlist?

The waitlist is on the Square Plus and Square Premium plans, according to the vendor's help article. Square Free does not include it. Plus is $49 per location per month and Premium is $149 per location per month. Waitlist for class bookings is not available.

Is there a free tier or trial?

Square Free has no monthly subscription cost, but it does not include the waitlist. Plus and Premium each offer a free 30-day trial, and you can cancel or switch plans at any time. The page does not say whether a card is needed for the trial.

How are clients notified when a slot opens?

The help article lists an optional setting to notify clients when an opening occurs, limited to once per six hours per client, and staff can message waitlisted clients from the dashboard or app. It does not state which channel the notification uses.

Are there other costs beyond the subscription?

Yes. Card processing fees apply and differ by plan. Text marketing includes 500 texts a month on Plus and 2,500 on Premium, then 3 cents or 1.5 cents each.

Alternatives to Square Appointments

TablesReady From $39 per month
Uzeli From $139 per month
Vagaro From $30 per month for 1 calendar
Waitlist App From $199 per location / month
Waitlist Me From $34.99 per month
WaitQ From $27 per month, billed annually

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