Olo Host: pricing, features & update activity

Overview

Olo Host is a reservation and waitlist app for high-volume restaurants from Olo Inc., running on iPad with table assignment and guest preferences. Pricing is by demo request, and no prices are published.

Olo Host is a reservation and waitlist management product from Olo Inc., a New York company founded in 2005 that lists Thoma Bravo as its parent. The App Store listing names the app Olo Host, formerly Wisely, and the vendor positions it for high-volume restaurants. It runs as an iPad app that manages waitlist, reservations, table assignments and incoming orders in one place.

Guests can join the waitlist or book through Google and the restaurant’s website. The app sends reminder texts and clears no-shows, sends live updates and post-visit surveys, and shows wait quotes. A fall 2025 release page describes two-way guest messaging, remote check-in and capture of special requests, without naming the channel. The vendor says the app is compatible with POS, online ordering, Google, loyalty, CRM and sentiment products at category level, and the partner pages do not say which work with Host.

Pricing is by demo. There is no pricing page, and the only calls to action are a demo request and Talk to Sales. SMS limits, overage fees and contract terms are not published. The vendor’s website terms cover the site rather than the product.

What the data shows

Update activity: Low (1 iOS update in the last 12 months; last update 2026-08-18). Release notes are generic bug-fix wording. Olo publishes quarterly platform release pages, which are undated.
Market presence: Established (Tranco rank 15,273 for the whole olo.com domain; Chrome UX Report field data; domain registered 1998).
Buying style: Sales-led (no public pricing: book a demo for pricing).
App Store: iPad-only, rating 3.5 from 40 ratings. No Android app is recorded.
Status page: published at status.olo.com, with 11 incidents in the last 90 days across the whole platform.
Compliance: no SOC 2 or HIPAA claim recorded.
Last verified 2026-09-30.

Pricing

Starting price: Book a demo for pricing
Free plan: No free plan listed
Free trial: No free trial listed
Buying style: Sales-led
Contract: Not stated

Features

Feature	Supported	Source
Join the waitlist remotely	Yes	source
SMS notifications	Yes	source
Two-way SMS	Yes	source
Wait time estimates	Yes	source
Reservations	Yes	source
Table management / floor map	Yes	source
POS integration	Yes	source
Customer feedback surveys	Yes	source

Who it's for

Best for

High-volume restaurant groups that want waitlist, reservations, table assignment and incoming orders in one iPad app source
Restaurants already using Olo's ordering and guest data products, since the app is described as compatible with them source
Operators that want guests to join the waitlist or book from Google source

Not ideal for

Buyers who want published prices, a trial or self-serve sign-up source
Operators who need an Android app, since only an iPad app is recorded source
Buyers who need a documented public API or multi-location feature statement, since neither is recorded source

Pros and cons

Pros

Records waitlist, reservations and table assignment in one app source
Records post-visit surveys and live guest updates source
Records POS integration and a Google booking channel source
Operates a public status page source

Cons

No public pricing; the site offers only a demo request and Talk to Sales source
SMS limits, overage fees and contract terms are not published source
iOS app had 1 update in the last 12 months, and its App Store rating is 3.5 from 40 ratings source
The two-way messaging evidence names messaging without stating the SMS channel source

What reviewers mention

Two older reviewers say an app update stopped the app from opening (negative) [1]

Update activity and company

Update activity: Low
1 iOS update in the last 12 months
Last update 2026-08-18
Market presence: Established
Tranco rank 15,273
Has Chrome UX Report field data
Domain registered 1998
Buying style: Sales-led
No public pricing: book a demo for pricing

App Store rating: 3.5 from 40 ratings (Apple, checked 2026-09-30).

How these labels are calculated

Company and platform

Website: olo.com
Founded: 2005
Headquarters: US
Parent company: Thoma Bravo
Integrations: Reserve with Google
Status page: Public status page, 11 incidents in 90 days
Domain registered: 1998

Frequently asked questions

How much does Olo Host cost?

Prices are not published. The Host page offers a demo request and Talk to Sales, and no plan tiers, SMS limits or overage fees are shown.

Is there a free plan or trial?

Neither is recorded. Access is by demo request, and no self-serve sign-up is offered.

What devices does Olo Host run on?

It runs as an iPad app, which the vendor describes as a single iPad app for managing all parties. No Android app is recorded.

Who owns Olo?

The data lists Thoma Bravo as parent company, following a completed acquisition announced in September 2025.

Alternatives to Olo Host

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Olo Host

Key facts