KickoffLabs: pricing, features & update activity

Overview

KickoffLabs is a campaign builder where the waitlist is one of several campaign types alongside giveaways and referral contests, with a free plan, four paid tiers priced by monthly leads and referral links on every plan.

KickoffLabs is a campaign builder for waitlists, giveaways, leaderboard contests, referral rewards and lead magnets. The waitlist is one campaign type, so the product suits teams that expect to run more than one kind of promotion. It is listed in the pre-launch category.

The documented waitlist and referral features include a unique referral link for each lead, referral results in campaign reports, a customizable leaderboard widget showing the top 3 to 50 leads, broadcast emails to groups of leads, and embedded forms or whole campaigns added to a site with one line of code. A developer API with lead and campaign endpoints is also published.

Pricing is self-serve and follows monthly lead volume. A free plan allows 100 uniques a month. Paid tiers are Hobby at $19 a month billed monthly ($13 billed yearly), Premium at $69, Business at $145 and Enterprise at $289 when billed monthly. Limits are 500, 2,500, 10,000 and 25,000 leads a month; plans upgrade automatically, and extra leads cost $8 per 1,000. SMS contest messages add $50 a month on Business and are included on Enterprise. A custom enterprise agreement is available through a booked call.

Listed integrations include Zapier, Make, Mailchimp, Klaviyo, ActiveCampaign, Brevo, HubSpot, Salesforce, Slack, Shopify, Webflow, Wix, Squarespace, WordPress and Framer.

What the data shows

Update activity: Unknown. No app-store listing or changelog was found.
Market presence: Established. Tranco rank 316,826, Chrome UX Report field data present, domain registered in 2011.
Buying style: Self-serve (public pricing; sign up without talking to sales; a custom or enterprise plan through sales).
Status page: one exists at status.kickofflabs.com; no incident count was recorded.
Company: KickoffLabs LLC, United States. A founding year is not stated.
Pricing was checked against the live pricing page on 2026-09-30.

Pricing

Starting price: From $19 per month
Free plan: Yes
Free trial: No free trial listed
Buying style: Self-serve
Contract: Monthly or annual

Source: vendor pricing page

Features

Feature	Supported	Source
Analytics & reporting	Yes	source
Public API	Yes	source
Referral tracking	Yes	source
Email broadcasts	Yes	source
Embeddable signup form	Yes	source
Referral leaderboard	Yes	source

Who it's for

Best for

Marketers running giveaways, contests or waitlists who want one tool for several campaign types source
Small launches wanting to start free, since the free plan includes the referral system source

Not ideal for

Occasional small campaigns where tier pricing by leads a month may feel high source
Heavy launches that cross lead limits, since plans upgrade automatically and extra leads cost $8 per 1,000 source

Pros and cons

Pros

Every lead gets a unique referral link, and the free plan includes the referral system source
Leaderboard widget can show the top 3 to 50 leads source
Embeds and popups run on a customer's own site on every plan source
Developer API and many marketing and CRM integrations are documented source

Cons

Free plan stops at 100 uniques a month and carries KickoffLabs branding source
SMS contest messages cost an extra $50 a month on Business source
The plan table does not say which plans include broadcast emails source

What reviewers mention

Campaigns and pages are easy to build (positive) [1] [2]
Price felt high for small or occasional campaigns (negative) [1]

Update activity and company

Update activity: Unknown
No app store or changelog data found
Market presence: Established
Tranco rank 316,826
Has Chrome UX Report field data
Domain registered 2011
Buying style: Self-serve
Public pricing
Sign up without talking to sales
Custom or enterprise plan through sales

How these labels are calculated

Company and platform

Website: kickofflabs.com
Headquarters: US
Integrations: Zapier, Make, Mailchimp, Klaviyo, Activecampaign, Brevo, HubSpot, Salesforce, Slack, Shopify, Webflow, Wix, Squarespace, Wordpress, Framer, Unbounce, Leadpages, Instapage
Status page: Public status page
Domain registered: 2011

Frequently asked questions

Does KickoffLabs have a free plan?

Yes. The free plan covers a mini-campaign of up to 100 uniques a month, and the page states that every plan includes unique referral links and landing pages. Free and Hobby carry KickoffLabs branding.

How much does KickoffLabs cost?

Hobby, the lowest paid plan, is $19 a month billed monthly or $13 a month billed yearly. Paid plans cap leads a month at 500, 2,500, 10,000 or 25,000, and a custom enterprise plan is arranged by booking a call.

Is there a contract?

The pricing page says there are no contracts and plans can be cancelled at any time, with monthly or yearly billing. Refunds are offered within 30 days of a charge, though they may not be issued after more than 50 leads are collected.

Does it have an API?

Yes. A developer API reference with lead and campaign endpoints is published, and rate limits rise with the plan.

Alternatives to KickoffLabs

LaunchList From $29 per month
Prefinery From $49 per month
Viral Loops From $49 per month
Waitlister From $19 per month
Waitlistr From $6 per month
Waitwhile From $31 per month, billed annually

KickoffLabs

Key facts