Fresha: pricing, features & update activity

Name: Fresha
Price: 19.95 USD

Overview

Fresha is booking and business software for salons, spas and barbers from Fresha.com SV Limited (UK). Its waitlist notifies clients by text, WhatsApp or email when a slot opens, and is listed on both plans from $19.95 per month.

Fresha is booking and business software for salons, spas, barbers, nail studios, fitness and health practices, published by Fresha.com SV Limited, registered in London. It combines a calendar, online booking, a built-in point of sale, client management, marketing tools and a consumer marketplace. It is catalogued here under appointments, and it is not a restaurant waitlist tool or a walk-in queue.

The waitlist is one feature among many. A business picks a waitlist type, manual review or automatic booking, and an order for notifying clients: first in line, highest value or offer to all, where the first to book wins. Clients can request a place online, and staff can add them from the calendar. Updates go out by text, WhatsApp or both when a client joins and when a time becomes available. The waitlist works whether or not online booking is on. The data records no estimated wait times, public board or kiosk. Other recorded features are reporting, client ratings and reviews, email broadcasts and unlimited locations. Named integrations include Facebook, Instagram, WhatsApp, Klarna and Google Analytics.

Pricing is public. Independent is $19.95 per month for one bookable team member and Team is $14.95 per bookable team member, billed monthly with no minimum commitment, and both list waitlists. Messaging, marketing, payments and new-client fees are metered separately, and Enterprise is by contact for businesses over 20 team members.

What the data shows

Update activity: Active. 25 iOS updates in the last 12 months; the last update on either app was 2026-09-26.
Market presence: Established. Tranco rank 7,516, 500K+ Google Play installs, Chrome UX Report field data available, domain registered 2005.
Buying style: Self-serve (public pricing; sign up without talking to sales; a custom or enterprise plan through sales).
App Store and Play: iOS rated 4.8 from 3,853 ratings; Android rated 4.6 with 500K+ installs.
Status page: freshastatus.com exists; its incident count was not recorded.
Pricing record: verified against the live pricing page on 2026-09-30.

Pricing

Starting price: From $19.95 per month
Free plan: No free plan listed
Free trial: 7-day free trial
Buying style: Self-serve
Contract: Month to month

Source: vendor pricing page

Features

Feature	Supported	Source
Join the waitlist remotely	Yes	source
SMS notifications	Yes	source
Appointment booking	Yes	source
POS integration	Yes	source
Multi-location management	Yes	source
Analytics & reporting	Yes	source
Customer feedback surveys	Yes	source
Email broadcasts	Yes	source

Who it's for

Best for

Independent beauty and wellness professionals and small teams that want automatic waitlist notification when a slot opens source
Businesses that want to choose who is notified first, with first in line, highest value or offer to all source
Shops that want booking, a built-in point of sale and marketing tools in one subscription with monthly billing source

Not ideal for

Walk-in queues that need wait time estimates, a public board or kiosk check-in, none of which are recorded source
Buyers who want predictable messaging and fee costs, since texts, WhatsApp, marketing and new-client fees are metered source
Buyers who need a free plan, since only a 7-day trial is offered source

Pros and cons

Pros

Clients can request a waitlist spot online, and the waitlist works whether or not online booking is enabled source
Waitlist updates can go by text message, WhatsApp or both, with 100 free automated messages a month source
Billing is monthly with no minimum commitment, and the vendor lists ISO 27001 and ISO 9001 source
Both the iOS and Android business apps were updated on 2026-09-26, and the iOS app has 3,853 ratings source

Cons

Beyond 100 free messages, texts cost $0.02 each and WhatsApp $0.04 to $0.11, and new marketplace clients carry a 20 percent one-time fee with a $6 minimum source
The Independent plan covers one bookable team member, and the Team plan is priced per team member source
HIPAA is listed on the pricing page, but no Business Associate Agreement statement was found source

What reviewers mention

Cost and fee changes, including the move from a free product to subscriptions, text charges and new-client fees (negative) [1] [2]
A low-cost way in for a solo operator, with paid extras that can be switched on one at a time (positive) [1]

Update activity and company

Update activity: Active
25 iOS updates in the last 12 months
Android app last updated 2026-09-26
Last update 2026-09-26
Market presence: Established
Tranco rank 7,516
500K+ Google Play installs
Has Chrome UX Report field data
Domain registered 2005
Buying style: Self-serve
Public pricing
Sign up without talking to sales
Custom or enterprise plan through sales

App Store rating: 4.8 from 3853 ratings (Apple, checked 2026-09-30).

Google Play: 500K+ installs, last updated 2026-09-26.

How these labels are calculated

Company and platform

Website: fresha.com
Headquarters: United Kingdom
Integrations: Instagram, Facebook, Whatsapp, Klarna, Google Analytics
Status page: Public status page
Domain registered: 2005
First archived: 2002

Frequently asked questions

How much does Fresha cost?

The Independent plan is $19.95 per month for one bookable team member, and the Team plan is $14.95 per bookable team member per month. Both list waitlists. Automated texts and WhatsApp are 100 free per month, then $0.02 per text or $0.04 to $0.11 per WhatsApp message. Enterprise pricing is by contacting sales.

Does Fresha have a free plan or trial?

There is no free plan. Each plan card shows a 7-day trial, and the FAQ says businesses with teams can trial without a credit card.

How does the Fresha waitlist work?

A business chooses a waitlist type, either manual review or automatic booking, and a notification order. Clients can join online, and when a matching time opens they are notified. With offer to all, the first to book gets the slot.

Does Fresha charge extra beyond the subscription?

Yes. Messaging beyond the free allowance, marketing texts at $0.08 each, optional card processing, add-ons and a one-time fee of 20 percent on new clients from the Fresha marketplace (minimum $6) are listed separately.

Alternatives to Fresha

Ready Text From $49 per month
ScanQueue From $49 per month
Square Appointments From $49 per location / month
TablesReady From $39 per month
Uzeli From $139 per month
Vagaro From $30 per month for 1 calendar

Fresha

Key facts